Claim your throne on Olympus! The Olympus series is powerful, luxurious and fit for a God. It is designed for comfort and style. The Olympus T-Shirts are form fitted featuring a raglan sleeve and are made from 100% Premium SUPIMA Cotton. Fit: Standard Features: Raglan sleeve Made from 100% premium Supima Cotton Material: 100% SUPIMA cotton

The Anchor collection celebrates the nautical culture, from yachts, to anchors to the clean lines and colours. We've introduced our first T-shirt. The Anchor T-shirts are form fitted and are made from premium "SUPIMA" Cotton. Fit: Standard Features: Custom print on chest and sleeve Raglan sleeve Material:100% Supima Cotton

  Beach getaways are a shore thing for better days but until then paint a seaside adventure with Shelby beachwear. The S50 swim shorts feature a stylish, low-rise design that accentuates the male physique. Constructed from a flexible and fast-drying material, these shorts offer both comfort and ease of movement. Additionally, the internal micro mesh lining eliminates the need for underwear.

The epitome of luxury. The BLK Label is our premium swimwear range. It features our boldest swim yet and custom rose gold side buckle clasp. It is made from recycled plastic bottles so you feel good and look good, while doing good. The VB80 swim thong features a super low-rise fit to emphasise your best ass-ets. The contoured front pouch gives you a natural lift and provides room for comfort, plus the super narrow sides and thong back cut takes your legs and glutes to the next level. They are lightweight, unrestrictive and great for men who want to show off their body. The VB80 swim thong will definitely turn heads.

If you love the S60 Bondi shorts, you’ll love the shorter and more daring Bondi swim trunks. Take the Bondi trunks for a relaxing swim or simply soak up the sun. Ultra-stretchy and flexible so that you can move without restrictions all day.

Adonis is the embodiment of beauty and desire. It is made from premium Egyptian cotton which is known for its high durability, ultra-absorbency and softness. It is also lightweight and super breathable due to the porous nature of Egyptian cotton. Plus, Egyptian cotton is known to be gentle to the skin which makes it perfect for sensitive skin.   Adonis underwear is part of the LFE collection. LFE products are designed with purpose, to withstand Life, be comfortable and sustainable by using renewable premium Fabrics, and Eco to make you look good and feel good about what you’re wearing. These are the foundations of LFE.

Elevate your summer style and feel the nature allure of 100% linen the Linen Series.  Whether you’re lounging around the resort or a tropical island, the linen series has you covered. Lightweight, strong, durable and quick-dry, it’s the perfect addition this summer. Encapsulate effortless style with the eco-luxury and timeless Linen Series. Plus, it’s also one of the most biodegradable and eco-friendly fibres available. Fit: Double Breasted Vest Great For: Elevating your beach and resort style Campaign model: 180cm and 77kg wearing a size M Product model: is 189cm and 87kg wearing a size M Features: Soft and breathable so you stay comfy all day Quick-drying and moisture absorbing so you don’t have to worry about sweat Stronger and durable to withstand the test of time Heat tolerable to withstand those hot summers Lightweight for effortless mobility Hypoallergenic so that it’s gentle on the skin 6 Button front so you can control how Handy front pocket for your hotel key/card Biodegradable and eco-friendly so you protect the paradise you love Material: 100% Natural Linen Please note: The linen is dyed in seperate batches and may result in some slight colour variations

Adonis is the embodiment of beauty and desire. It is made from premium Egyptian cotton which is known for its high durability, ultra-absorbency and softness. It is also lightweight and super breathable due to the porous nature of Egyptian cotton. Plus, Egyptian cotton is known to be gentle to the skin which makes it perfect for sensitive skin.   Adonis underwear is part of the LFE collection. LFE products are designed with purpose, to withstand Life, be comfortable and sustainable by using renewable premium Fabrics, and Eco to make you look good and feel good about what you’re wearing. These are the foundations of LFE.

The Anchor collection celebrates the nautical culture, from yachts, to anchors to the clean lines and colours. We've introduced our first T-shirt. The Anchor T-shirts are form fitted and are made from premium "SUPIMA" Cotton. Fit: Standard Features: Custom print on chest and sleeve Raglan sleeve Material:100% Supima Cotton

Make your mark wherever you go with Insignia. With its ecological fabric and signature design, the Insignia Series is your go-to this beach season. Whether you’re lounging under the sun or taking a sunset dip, you can be assured the Insignia series will keep you stylish and comfortable. Slide into the V10 swim brief, which hugs your hips to flaunt that v-taper with flair. Its sleek side seams and bold leg openings showcase your quads and keep everything looking perfectly proportioned. The contoured pouch is your secret weapon for all-day comfort and a lift that enhances your assets.

The V60 Bondi trunks now features an internal micro-mesh cup lining for that extra support, comfort and lift without restrictions.   Take the Bondi trunks for a relaxing swim or simply soak up the sun. Ultra-stretchy and flexible so that you can move without restrictions all day. 

Inspired by the glimmer and shimmer of the summer suns rays refracting in the waters of Hawaii.   The V80 swim thong features a low-rise fit to enhance your pelvic line and give you that V taper. The contoured front pouch gives you a natural lift while providing room for comfort. They are lightweight, unrestrictive and great for men who want to show off their body. The V80 swim thong will definitely turn heads.

The V60 Bondi trunks now features an internal micro-mesh cup lining for that extra support, comfort and lift without restrictions.   Take the Bondi trunks for a relaxing swim or simply soak up the sun. Ultra-stretchy and flexible so that you can move without restrictions all day.

Sail into sea-inspired style with Manrope. Designed for the modern seafarer with textured swim fabric, reminiscent of rugged ship ropes for a touch of maritime charm. Whether you're lounging on the deck of a yacht or strolling along sandy shores, Manrope ensures you make a statement with confidence and flair. Navigate the shores with confidence, making a splash with every step with the V20 swim fit, boasting a daring fit that accentuates and emphasises your body. Embrace the sea breeze in style.

Dive into the depths of summer with the Coral series. Inspired by the hues and patterns of the ocean’s hidden gems. Whether you’re going for a snorkel or diving deep, the Coral series promises to keep you stylish and comfortable.   Experience the essence of understated elegance with the V20 swim fit. Its sleek design sculpts and accentuates your physique, making a bold statement with minimal effort. Unleash your adventurous spirit with Coral and ride the waves in style with the V20—where modern design meets a fearless reinvention of classic swimwear.

Escape into Summer with the Seascape Series. Designed to turn every beach trip into an underwater adventure. Inspired by the mysterious yet breathtaking depths of the ocean, Seascape blends comfort and style seamlessly. Whether you’re catching waves or soaking up the sun, Seascape will have you looking effortlessly cool.   Dive into summer with the S50, featuring a sleek, low-rise design and crafted from lightweight, fast-drying fabric for ultimate comfort and freedom of movement. With an internal micro-mesh lining that eliminates the need for underwear, the S50 is your go-to for effortless style. Escape with Seascape and make a splash with the S50, celebrating bold fashion and classic appeal this season.

Claim your throne on Olympus! The Olympus series is powerful, luxurious and fit for a God. It is designed for comfort and style. The Olympus T-Shirts are form fitted featuring a raglan sleeve and are made from 100% Premium SUPIMA Cotton. Fit: Standard Features: Raglan sleeve Made from 100% premium Supima Cotton Material:100% SUPIMA cotton

The only pair of pants you’ll ever need. The Bondi pants is the ultimate go-to slim fit pants for the active and stylish man. It’s everything you loved about the Bondi shorts but in pants form. Take the versatile Bondi pants from work to workout to hangout. Ultra-stretchy and flexible so that you can run, cycle or move without restrictions all day and night.    Fit: P60 Bondi Pants Great For: Work, working out or hanging out (The ultimate multi-use pants)   Campaign models; 184cm and 81kg wearing a size M  Product model: 189cm and 87kg wearing a size M    Features: Belt loops so you can dress it up for a relaxing drink Zipper-less front fly for extra comfort when on the move Back zip pocket to keep your wallet secure Hidden side zip pocket for easy access to your valuables (i.e phone, keys, gym pass, passport) 4-way stretch fabric and lightweight for maximum mobility   Material: Recycled 84% Nylon, 16% Elastane Made from REPREVE® | Sustainable. Certifiable. Recycled. High Quality

The Hawaii beachwear is your passport to beach bliss. Inspired by the spirit of paradise. Embrace the aloha vibes, chase the waves and soak up the sun in style!   Showcasing your best assets, the S70 swim shorts feature a sleek, low-rise design, lightweight, quick-drying material for ultimate comfort and freedom of movement. Plus, no need for underwear with the internal micro mesh lining.

  Immerse yourself in the vibrant allure of the Caribbean. Dive into sun-soaked shores, swaying palm trees and exotic flora of tropical bliss. The V80 swim thong is designed with a low-rise fit that accentuates your beach-ready physique, creating that perfect summer silhouette. The contoured front pouch offers a supportive lift while ensuring you stay comfortable and carefree. These thongs are feather-light, allowing you to move freely as you soak up the sun, making them an ideal choice for guys looking to flaunt their summer physique. 

From cityscape to seascape. From Gym to gin, live the Bondi lifestyle no matter where you are. Start your day with a morning workout. Don’t worry, the S60 Bondi shorts are made to stretch so they’re perfect for the gym. Afterwards, take it to a beach getaway and take a dip in the water or just soak up some sun. Next, dress it up with our Icon belt and a linen shirt for a relaxing drink.  Complete the look with the Icon leather belt

Bring balance into your life. A symbol for serenity and purity, jade is revered for its strength, luck and healing properties.    The V60 Bondi trunks now features an internal micro-mesh cup lining for that extra support, comfort and lift without restrictions. Take the Bondi trunks for a relaxing swim or simply soak up the sun. Ultra-stretchy and flexible so that you can move without restrictions all day.

Designed slim and light from 100% genuine dual tone leather, our Icon leather wallets give you quick and easy access to your daily essentials so you can go about your day with class and style! It features a textured outer leather to reduce scratching, RFID protection on all sleeves to keep your cards safe and tan leather on the inside that is designed to add the character as it ages. Features: RFID Protected Dual-tone leather Textured Outer leather reduces scratching Single leather layer card sleeves to reduce wallet thickness Tan leather designed to age gracefully Closed Dimensions: 8.5(H) x 11.2(W) x 1.3(D) cm Open Dimensions: 8.5(H) x 21.8(W) x 0.7(D) cm Material: 100% Leather

Make your mark wherever you go with Insignia. With its ecological fabric and signature design, the Insignia Series is your go-to this beach season. Whether you’re lounging under the sun or taking a sunset dip, you can be assured the Insignia series will keep you stylish and comfortable. Highlight your assets with the S50 swim shorts. They boast a stylish, low-rise design and are made from lightweight, fast-drying fabric to ensure optimal comfort and unrestricted movement. Additionally, the internal micro-mesh lining eliminates the necessity for underwear.