Step into the allure of the Hawaiian night beachwear. Embrace laid-back luxury, moonlit escapades, and bask in the magic of Hawaiian nights. Aloha, unforgettable style under the stars! The S50 swim shorts: showcasing your best assets with a sleek low-rise style. Lightweight, quick-drying material offers ultimate comfort and freedom of movement, while the internal micro mesh lining eliminates the need for underwear.

Core offers a modern take on some of our favourite styles with a sleek waistband for definitive styling. Take the comfort of home with you no matter what you're doing or where you're going. The third generation introduces the cabernet and charcoal colours and continues the fit of the Core Series 2 to ensure a sharp fitting silhouette. Made from a premium Lenzing Modal and polyester blend, this collection offers the luxurious softness and comfortability of modal and the durability and breathability of polyester. Features: Mesh cup lining Form-fitting Thick soft waistband Reinforced side seam Material: 67% Modal, 28% Polyester, 5% Elastane

Nostalgia meets contemporary flair with the Retro Red Series. Fashioned from the eco-conscious Repreve® fabric – a fusion of yesteryear's cool and today's eco-conscious attitude. Less is more with the V20 swim fit, boasting a daring fit that accentuates and emphasises your body. So, dive into the timeless allure and make a splash this summer with the V20 and embrace the revival of style, celebrate of boldly, and a commit to a brighter tomorrow.

Set sail into the epitome of seaside style with the Nautica Series. Inspired by ocean hues and a design that echoes the rhythm of the tides, Nautica effortlessly blends comfort and class.   Immerse yourself in the spirit of summer with the V20, confidently showcasing your beach-ready body. Crafted with environmental consciousness, our V20 swimwear is meticulously designed using REPREVE® fabric. Experience a timeless allure with a contemporary twist that accentuates your finest features and contributes to a positive and eco-friendly future.

Inspired by the spectrum of majestic colours of the sunset glistening and reflecting off the deep blue ocean waves of Hawaii.   The S50 swim shorts boasts a sexy low-rise and form fit which is designed to celebrate the male form. It is made from a stretchy, quick-dry fabric for mobility and comfort. Plus, it also has an internal micro mesh lining so that you don't need to worry about wearing underwear.

Immerse yourself in the vivid palette of the Tahiti Series, where azure blues meet coral pinks. Inspired by the sun-kissed shores and vibrant hues of the South Pacific paradise, the Tahiti Series is your passport to coastal sun-soaked adventures.   Dive into the essence of summer with the V20 and flaunt your beach-ready physique with assurance. Infused with environmental mindfulness, the V20, meticulously fashioned from REPREVE® fabric, embodies a fusion of timeless charm and modern flair. Revel in a design that not only highlights your best attributes but also champions a positive and eco-conscious tomorrow.

Immerse yourself in the vivid palette of the Tahiti Series, where azure blues meet coral pinks. Inspired by the sun-kissed shores and vibrant hues of the South Pacific paradise, the Tahiti Series is your passport to coastal sun-soaked adventures. Highlighting your finest features, the S50 swim shorts boast a stylish, low-rise design and utilize a lightweight, fast-drying fabric to ensure optimal comfort and unrestricted movement. Additionally, the internal micro mesh lining eliminates the necessity for underwear.

Renew and refresh your summer style with Feuille beachwear series. The S50 swim shorts boasts a sexy low-rise and form fit which is designed to celebrate the male form. It is made from a stretchy, quick-dry fabric for mobility and comfort. Plus, it also has an internal micro mesh lining so that you don't need to worry about wearing underwear.\

Camo reimagined. Stand out from the crowd and make a splash!   The S50 swim shorts feature a stylish, low-rise design that accentuates the male physique. Constructed from a flexible and fast-drying material, these shorts offer both comfort and ease of movement. Additionally, the internal micro mesh lining eliminates the need for underwear.

The Breezy 6" Classic Linen Shorts bring effortless comfort to elevated summer dressing. Lightweight, breathable, and naturally textured, they are made for resort lounging, tropical escapes, and relaxed days by the coast. Crafted from 100% natural linen, they offer a soft, airy feel with quick-dry performance and an easy fit designed to keep you cool wherever summer takes you.

Beach getaways are a shore thing for better days but until then paint a seaside adventure with Shelby beachwear. The V10 swim brief is designed to accentuate your pelvic line and create a V-shaped silhouette with its low-rise fit. Its contoured front pouch provides both comfort and a natural lift, while its narrow side seams help elongate your legs and improve proportionality. Additionally, the high back cut gives your glutes a subtle lift.

Core offers a modern take on some of our favourite styles with a sleek waistband for definitive styling. Take the comfort of home with you no matter what you're doing or where you're going. Made from a premium Lenzing Modal and polyester blend, this collection offers the luxurious softness and comfortability of modal and the durability and breathability of polyester. Features: Mesh cup lining Form-fitting Thick soft waistband Reinforced side seam Material: 67% Modal, 28% Polyester, 5% Elastane

Core offers a modern take on some of our favourite styles with a sleek waistband for definitive styling. Take the comfort of home with you no matter what you're doing or where you're going. Made from a premium Lenzing Modal and polyester blend, this collection offers the luxurious softness and comfortability of modal and the durability and breathability of polyester. Features: Mesh cup lining Form-fitting Thick soft waistband Reinforced side seam Material: 67% Modal, 28% Polyester, 5% Elastane

Fleur is elegantly saturated with vibrant hues, exquisite brush strokes and marvellous detailing. Boasting a low rise form fit to accentuate and celebrate the male art form.

Spread your wings! Soar into summer, fly into freedom with Aves. The S50 swim shorts boasts a sexy low-rise and form fit which is designed to celebrate the male form. It is made from a 2-way stretch, quick-dry fabric for mobility and comfort. Plus, it also has an internal micro mesh lining so that you don't need to worry about wearing underwear.

Beach vibes meet untamed style with the Stallion Series. Majestically roam freely on the sandy shores and ride the waves in style. Saddle up and make a splash this summer with the V20 and embrace the spirit of a modern-day stallion as you flaunt your beach-ready physique with these low-rise swimmers that effortlessly blend confidence with relaxation. Crafted from Repreve® fabric, ensuring you're sustainable and comfortable.

Make a splash with the Ocean series swim. Inspired by deep hues, intricate patterns and ever-changing textures of the ocean. Slide into the V10 swim brief, which hugs your hips to flaunt that v-taper with flair. Its sleek side seams and bold leg openings showcase your quads and keep everything looking perfectly proportioned. The contoured pouch is your secret weapon for all-day comfort and a lift that enhances your assets.

Beach vibes meet untamed style with the Stallion Series. Majestically roam freely on the sandy shores and ride the waves in style. Saddle up and make a splash this summer with the V10 and embrace comfort and a flattering lift with the contoured front pouch, while slender side seams create the illusion of longer legs. The sophisticated elevated back cut enhances refinement and subtly lifts the glutes, providing a polished and finished look.

Following the success of the Avant Orange this Morocco inspired colour palette will complement your vibrant style this summer. This refreshing design with sleek lines and bold colours working in harmony creates a sense of warmth to those who wrap it around themselves.   Features: Full size beach towel - 160cm x 80cm Sand-free so that the sand stays at the beach Rapid-dry - Up to 50% faster than regular beach towels Ultra absorbent - Can hold up to 1 litre of water Anti-bacterial - Germ free and smell free Light and compact - Fits right in your beach bag Ecological - Made from recycled plastic bottles 2 sided printed design   Material: Recycled 80% Polyester, 20% Polyamide

The epitome of luxury. The BLK Label is our premium swimwear range. It features our boldest swim yet and custom rose gold side buckle clasp. It is made from recycled plastic bottles so you feel good and look good, while doing good. The VB80 swim thong features a super low-rise fit to emphasise your best ass-ets. The contoured front pouch gives you a natural lift and provides room for comfort, plus the super narrow sides and thong back cut takes your legs and glutes to the next level. They are lightweight, unrestrictive and great for men who want to show off their body. The VB80 swim thong will definitely turn heads.

Core offers a modern take on some of our favourite styles with a sleek waistband for definitive styling. Take the comfort of home with you no matter what you're doing or where you're going. The third generation introduces the cabernet and charcoal colours and continues the fit of the Core Series 2 to ensure a sharp fitting silhouette. Made from a premium Lenzing Modal and polyester blend, this collection offers the luxurious softness and comfortability of modal and the durability and breathability of polyester. Features: Mesh cup lining Form-fitting Thick soft waistband Reinforced side seam Material: 67% Modal, 28% Polyester, 5% Elastan

  Beach getaways are a shore thing for better days but until then paint a seaside adventure with Shelby beachwear. The S50 swim shorts feature a stylish, low-rise design that accentuates the male physique. Constructed from a flexible and fast-drying material, these shorts offer both comfort and ease of movement. Additionally, the internal micro mesh lining eliminates the need for underwear.

Adonis is the embodiment of beauty and desire. It is made from premium Egyptian cotton which is known for its high durability, ultra-absorbency and softness. It is also lightweight and super breathable due to the porous nature of Egyptian cotton. Plus, Egyptian cotton is known to be gentle to the skin which makes it perfect for sensitive skin.   Adonis underwear is part of the LFE collection. LFE products are designed with purpose, to withstand Life, be comfortable and sustainable by using renewable premium Fabrics, and Eco to make you look good and feel good about what you’re wearing. These are the foundations of LFE.

Core offers a modern take on some of our favourite styles with a sleek waistband for definitive styling. Take the comfort of home with you no matter what you're doing or where you're going. Made from a premium Lenzing Modal and polyester blend, this collection offers the luxurious softness and comfortability of modal and the durability and breathability of polyester. Features: Mesh cup lining Form-fitting Thick soft waistband Reinforced side seam Material: 67% Modal, 28% Polyester, 5% Elastane