Our Story

2EROS was conceptualised by Australian designer Jason Hoeung in 2008 and is now one of Australia’s rising men’s underwear, beachwear and active wear brands that empower men to live actively with style. Our strong connection to the Australian lifestyle, delivers pieces that are stylish, timeless and functional, while avoiding and rejecting mediocrity to promote self-expression and confidence.

Jason has been included in the Disrupt Magazine for his contribution to Men's Fashion. "We got here because business partners and customers believe in this vision. We will continue to work hard delivering quality garments for the active man."


Our Craftsmanship

Every design prides itself on originality by exploring a variety of bold and intriguing colour palettes beyond the typical mainstream choices. Our products are focused on quality and detailed craftsmanship with professionally sourced manufacturers and suppliers. The designs are subject to extensive refinements to achieve the perfect balance between comfort and style.

Come with us as we take you on a journey through our real life working manufacturer. So that you get to see how each process is put together. Quality which we stand by.

Our Diversity

We embrace the diversity we have available all around the world to promote inclusion and showcase the beauty that doesn’t discriminate. Since our inception in 2008, we’ve included models, photographers and other talents from all walks of life and culture to help us champion diversity.

We are vibrant and diverse — from our very first campaign to our latest and newest arrivals. Our cultural diversity is one of our greatest strengths and is an integral part of our identity.


Our Sustainability

Being sustainable makes sense. Our beautiful beaches as we know it depends on us working with nature to protect it so that we can enjoy our beach life for generations to come.