Empowering Men to Live Actively in Style

At 2EROS, it's all about you. We believe in the power of connection and self-expression, fuelling our mission to enrich your life through innovative and stylish pieces for you, the modern man. Whether embarking on global adventures or conquering everyday challenges, 2EROS offers tailored solutions that resonate with your lifestyle and aspirations.


Established in Australia in 2008 by entrepreneur Jason Hoeung, 2EROS emerged from a passion for crafting quality men's underwear and swimwear that fused style with functionality. From humble beginnings in his parent's spare room, Hoeung's vision took flight, creating a brand that embodies you and is synonymous with the Australian lifestyle.

“We’re not a mass produced brand, we focus on refined fits and understand the male form (…) accentuating the assets that our customers most care about.”

 - Jason Hoeung

Our Missions

We embrace your unique journey and the diverse world around you. Since our inception in 2008, we've included models, photographers, and other talents from all walks of life and cultures to help us champion diversity. We are vibrant and diverse—from our first campaign to our latest and newest arrivals. Our vibrancy and inclusivity reflect your unique perspective, and our cultural diversity is one of our greatest strengths and an integral part of our identity.

Your favourite beaches and natural havens depend on us to protect them for future generations, so being sustainable makes sense. Sustainability isn't just a trend; it's a cornerstone of our ethos. In response to the growing imperative for eco-conscious practices, we've embarked on a journey to redefine 2EROS as a brand committed to sustainable living so you can enjoy a better, more sustainable future.

Core Principles

Today, 2EROS continues to evolve, driven by a steadfast commitment to meeting the dynamic needs of your contemporary life. A set of core principles, guided by your needs, guides our journey:


Streamlined Sophistication: We believe in crafting pieces that are less but better, practical, durable, and stylish, perfectly suited to your needs without excess.


Customer-Centric Design: Your needs inspire our innovations. Every product is meticulously crafted with your comfort and style in mind.


Modern Masculinity: We embrace fluidity and versatility with our designs that transcend traditional notions and adapt seamlessly to your lifestyle.

Our Bigger Vision

As the world rebounds from global challenges, we recognise the urgency of our role in fostering a more sustainable future for you. Our approach to sustainability encompasses three key pillars: Environmental Responsibility, Social Impact, and Ethical Governance. From reimagining our materials to promoting responsible manufacturing practices, sustainability is integrated into every aspect of our operations for your benefit.

Beyond our products, we're dedicated to creating shared value for you, our teams, customers, and communities. Our commitment to sustainability isn't just a journey; it's a responsibility we carry with pride, guiding every decision we make as we continue to empower you through innovative, eco-conscious pieces for modern men like you.