Our Philosophy


We believe looking good also feels good.
Each design must be intentionally crafted to accentuate your best assets with a focus on style, comfort and quality workmanship.
Also, committing to a sustainable future with our recycled packaging and a selection of sustainable materials that will reduce our carbon footprint.

Empowering men to live actively in style.

LFE - LIFE, FABRICS, ECOLOGICAL

The new Adonis underwear is the first LFE design. With the purpose to improve your quality of life. This is achieved through thoughtful designs and high quality fabrics that strives towards a sustainable tomorrow.

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REDUCE WASTE THIS YEAR

Sustainable Beachwear

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WORK OUT IN COMFORT

Performance Underwear

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OUR CARBON FOOTPRINT

Each year 22 billion plastic bottles end up in our oceans, harming sea life and polluting our beautiful beaches. For the past 2 years we have transitioned our new styles to new packaging which is made from recycled plastic bottles which can also be re-recycled. Furthermore, we've chosen to use sustainable REPREVE fabrics for our swimwear to reduce our carbon footprint.

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