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Elevate smart casual. The crew neck t-shirts are form-fitted to enhance your torso. Made from 100% Peruvian cotton which is renowned for its superior fibre length, strength, and consistency, Peruvian cotton is the softest, finest cotton you will ever experience. Fit: Crew Neck T-ShirtGreat For: A smart casual style for all day comfort and luxury Campaign models: 184cm and 81kg wearing a size M Product model: 189cm and 87kg wearing a size M Features: Silky and luxurious so you can tackle whatever you’re doing with confidence Soft and breathable so you stay comfy all day Moisture wicking so you don’t have to worry about feeling sweaty Stronger and lasts 50% longer than regular cottons Regulates temperatures so you stay cool in summer and cozy in winter 4-way stretch fabric and lightweight for maximum mobility Material: 96% Peruvian Cotton / 4% Elastane

Core offers a modern take on some of our favourite styles with a sleek waistband for definitive styling. Take the comfort of home with you no matter what you're doing or where you're going. Made from a premium Lenzing Modal and polyester blend, this collection offers the luxurious softness and comfortability of modal and the durability and breathability of polyester. Features: Mesh cup lining Form-fitting Thick soft waistband Reinforced side seam Material: 67% Modal, 28% Polyester, 5% Elastane

Leave the sand at the beach and say goodbye to messy beach days. Join the yatch club and set sail into Summer with the sand-free beach towel. Great For: Getting a tan or as a beach mat Full Size Beach Towel: 160cm x 80cm Features: Sand-free so that the sand stays at the beach Rapid-dry - Up to 50% faster than regular beach towels Ultra absorbent - Can hold up to 1 litre of water Anti-bacterial - Germ free and smell free Light and compact - Fits right in your beach bag Ecological - Made from recycled plastic bottles 2 sided printed design with our Danxia and Regalia print Material: Recycled 80% Polyester, 20% PolyamideMade from recycled plastic bottles

Flowers that bloom during the night are mysterious, rare and unseen by most. Night bloom is sophistication and elegance amplified in the secret of the night. It symbolises that beauty is not always visible in broad daylight and can be found in the most unexpected places and times. Features: Full size beach towel - 160cm x 80cm Sand-free so that the sand stays at the beach Rapid-dry - Up to 50% faster than regular beach towels Ultra absorbent - Can hold up to 1 litre of water Anti-bacterial - Germ free and smell free Light and compact - Fits right in your beach bag Ecological - Made from recycled plastic bottles 2 sided printed design Material: Recycled 80% Polyester, 20% Polyamide

Adonis is the embodiment of beauty and desire. It is made from premium Egyptian cotton which is known for its high durability, ultra-absorbency and softness. It is also lightweight and super breathable due to the porous nature of Egyptian cotton. Plus, Egyptian cotton is known to be gentle to the skin which makes it perfect for sensitive skin.   Adonis underwear is part of the LFE collection. LFE products are designed with purpose, to withstand Life, be comfortable and sustainable by using renewable premium Fabrics, and Eco to make you look good and feel good about what you’re wearing. These are the foundations of LFE.

Discover the beauty and exotic Monstera, a symbol of longevity and respect, Monstera boasts a low rise form fit to accentuate and celebrate the male form.

The V60 Bondi trunks now features an internal micro-mesh cup lining for that extra support, comfort and lift without restrictions.   Take the Bondi trunks for a relaxing swim or simply soak up the sun. Ultra-stretchy and flexible so that you can move without restrictions all day.

Renew and refresh your summer style with Feuille beachwear series. The S50 swim shorts boasts a sexy low-rise and form fit which is designed to celebrate the male form. It is made from a stretchy, quick-dry fabric for mobility and comfort. Plus, it also has an internal micro mesh lining so that you don't need to worry about wearing underwear.\

Dive into a world of unmatched comfort and eco-conscious fashion with our V65 swim trunks. Crafted with the modern man in mind, these trunks are a fusion of cutting-edge design and environmental responsibility. The ultra-stretchy and flexible fabric ensures you can move with absolute freedom, whether you're catching waves, strolling along the shoreline, or playing beach volleyball. Fit: V65 Swim Trunks Great For: Making your legs look more proportional to your body Campaign model: 187cm and 90kg and wearing a size M  Product model: 189cm and 87kg wearing a size M  Features: Front micro-mesh lining offers support and holds everything in place so there are no ‘tip slips’ as well as giving you a natural lift. Zipper-less front fly for extra comfort when on the move Back zip pocket to keep your valuables secure 2.5” inseam for that James Bond look Material: Recycled 80% Nylon, 20% Elastane Made from REPREVE® | Sustainable. Certifiable. Recycled. High Quality

Following the success of the Avant Orange this Morocco inspired colour palette will complement your vibrant style this summer. This refreshing design with sleek lines and bold colours working in harmony creates a sense of warmth to those who wrap it around themselves.   Features: Full size beach towel - 160cm x 80cm Sand-free so that the sand stays at the beach Rapid-dry - Up to 50% faster than regular beach towels Ultra absorbent - Can hold up to 1 litre of water Anti-bacterial - Germ free and smell free Light and compact - Fits right in your beach bag Ecological - Made from recycled plastic bottles 2 sided printed design   Material: Recycled 80% Polyester, 20% Polyamide

Elevate smart casual. The crew neck t-shirts are form-fitted to enhance your torso. Made from 100% Peruvian cotton which is renowned for its superior fibre length, strength, and consistency, Peruvian cotton is the softest, finest cotton you will ever experience.   Fit: Crew Neck T-Shirt Great For: A smart casual style for all day comfort and luxury   Campaign models: 184cm and 81kg wearing a size M  Product model: 189cm and 87kg wearing a size M    Features: Silky and luxurious so you can tackle whatever you’re doing with confidence Soft and breathable so you stay comfy all day Moisture wicking so you don’t have to worry about feeling sweaty Stronger and lasts 50% longer than regular cottons Regulates temperatures so you stay cool in summer and cozy in winter 4-way stretch fabric and lightweight for maximum mobility   Material: 96% Peruvian Cotton / 4% Elastane

Camo reimagined. Stand out from the crowd and make a splash!   The S50 swim shorts feature a stylish, low-rise design that accentuates the male physique. Constructed from a flexible and fast-drying material, these shorts offer both comfort and ease of movement. Additionally, the internal micro mesh lining eliminates the need for underwear.

Beach getaways are a shore thing for better days but until then paint a seaside adventure with Shelby beachwear. The V10 swim brief is designed to accentuate your pelvic line and create a V-shaped silhouette with its low-rise fit. Its contoured front pouch provides both comfort and a natural lift, while its narrow side seams help elongate your legs and improve proportionality. Additionally, the high back cut gives your glutes a subtle lift.

Classic and timeless, the V10 Core swimwear series 2 is made with Repreve® fabric. The V10 Core swim is eco-friendly.  Look good while doing good.

Classic and timeless, the eco-friendly. The V10 Core swimwear series 2 is made with Repreve® fabric so that you look good, feel good while doing good.    The V10 swim brief features a low-rise fit to enhance your pelvic line and give you that V taper. The contoured front pouch gives you a natural lift while providing room for comfort, plus the narrow side seams to make your legs look longer and more proportional and a high back cut to give your glutes a slight boost.

Inspired by the reflections of sunlit water and how the light dances across the surface. Your go-to for poolside polish and seaside impact, Aqua Beachwear is fluid, effortless and designed for those who live and breathe the seaside.

Make a lasting impression with the Lido Beachwear. A bold yet refined essential for men who want to turn heads and command attention as they pass by.

Train like a god with the AKTIV Cronus Series, a timeless design combined with modern performance innovation. Designed to deliver unbeatable comfort and support while you work out.