Unleash your inner hero with Heracles; where strength meets style. Step into the realm of the gods with Heracles; featuring the CURV Tech pouch to bring you unmatched support, comfort and strength you never knew your underwear needed. Feel the divine embrace of premium Egyptian cotton which is known for it’s strength, ultra-absorbency and softness. It is also lightweight and super breathable due to the porous nature of Egyptian cotton. Plus, Egyptian cotton is known to be gentle to the skin which makes it perfect for sensitive skin. Heracles underwear is part of the LFE collection. LFE products are designed with purpose, to withstand life, be comfortable and sustainable by using renewable premium fabrics, and ecological to make you look good and feel good about the what you’re wearing. These are the foundations of LFE.

Immerse yourself in the orient and dive into a sea of blissful blues, crisp whites, and vibrant red highlights with the Orient Dream beachwear series - where every ripple tells a tale of timeless elegance and boundless possibilities of the open sea.   Elevate your standout features with the V10 swim brief, featuring a chic low-rise design that shapes an alluring v-shaped silhouette. Experience comfort and a flattering lift with the contoured front pouch, while slender side seams create the illusion of longer legs. The sophisticated elevated back cut enhances refinement and subtly lifts the glutes, providing a polished and finished look.

Immerse yourself in the orient and dive into a sea of blissful blues, crisp whites, and vibrant red highlights with the Orient Dream beachwear series - where every ripple tells a tale of timeless elegance and boundless possibilities of the open sea.   Highlighting your finest features, the S50 swim shorts boast a stylish, low-rise design and utilize a lightweight, fast-drying fabric to ensure optimal comfort and unrestricted movement. Additionally, the internal micro mesh lining eliminates the necessity for underwear.

  Make a big impact with less with the V20 swim brief. Embrace the essence of summer with the V20 swimwear. Flaunt your beach-ready physique with self-assurance. Our V20 swimwear is environmentally mindful, meticulously fashioned with REPREVE® fabric, ensuring a classic allure that not only enhances your appearance but also promotes a feel-good, do-good beach experience.

Timeless and iconic, the eco-conscious V10 Core swimwear encapsulates sustainability. Crafted from Repreve® fabric, it not only ensures you shine on the inside and out but also contributes to “sunnier tomorrow”. The V10 swim brief features a low-rise fit to enhance your pelvic line and give you that quintessential V taper. The contoured front pouch offers a comfortable lift, ensuring support and a natural feel. Plus, the high back cut subtly enhances to your beach-ready glutes.

Embrace opulence with our premium BLK Label swimwear. It features a rose gold hardware logo and a double criss-cross waistband that forms a striking 'x' to accentuate your v-taper like never before.   The V20 swim brief features a super low-rise fit and the contoured front pouch not only captivates the eye, but also provides exceptional support, boost and comfort allowing you to move freely, whether you're lounging poolside or catching waves, plus the extra narrow sides and higher back cut takes your legs and glutes to the next level.

Embrace opulence with our premium BLK Label swimwear. It features a rose gold hardware logo and a double criss-cross waistband that forms a striking 'x' to accentuate your v-taper like never before.   The V20 swim brief features a super low-rise fit and the contoured front pouch not only captivates the eye, but also provides exceptional support, boost and comfort allowing you to move freely, whether you're lounging poolside or catching waves, plus the extra narrow sides and higher back cut takes your legs and glutes to the next level.

  Immerse yourself in the vibrant allure of the Caribbean. Dive into sun-soaked shores, swaying palm trees and exotic flora of tropical bliss. The V80 swim thong is designed with a low-rise fit that accentuates your beach-ready physique, creating that perfect summer silhouette. The contoured front pouch offers a supportive lift while ensuring you stay comfortable and carefree. These thongs are feather-light, allowing you to move freely as you soak up the sun, making them an ideal choice for guys looking to flaunt their summer physique. 

Immerse yourself in the vibrant allure of the Caribbean. Dive into sun-soaked shores, swaying palm trees and exotic flora of tropical bliss. The V10 swim brief features a low-rise fit to enhance your pelvic line and give you that quintessential V taper. The contoured front pouch offers a comfortable lift, ensuring support and a natural feel. Plus, the high back cut subtly enhances to your beach-ready glutes.

Immerse yourself in the vibrant allure of the Caribbean. Dive into sun-soaked shores, swaying palm trees and exotic flora of tropical bliss. The S70 swim shorts boasts a sexy low-rise and form fit, perfect for a day by the waves. Crafted from a flexible, fast-drying fabric, these shorts offer both freedom of movement and comfort. Additionally, they feature an integrated micro mesh lining, ensuring you can enjoy the beach without the need for extra underwear.

Live the Bondi lifestyle no matter where you are. Wear it to the beach, take a dip in the water or just soak up the sun. Dress it up with our Icon belt for a relaxing drink. Designed to stretch, they are also great for working out. Complete the look with the Icon leather belt

Dive into a world of unmatched comfort and eco-conscious fashion with our V65 swim trunks. Crafted with the modern man in mind, these trunks are a fusion of cutting-edge design and environmental responsibility. The ultra-stretchy and flexible fabric ensures you can move with absolute freedom, whether you're catching waves, strolling along the shoreline, or playing beach volleyball. Fit: V65 Swim Trunks Great For: Making your legs look more proportional to your body Campaign model: 187cm and 90kg and wearing a size M  Product model: 189cm and 87kg wearing a size M  Features: Front micro-mesh lining offers support and holds everything in place so there are no ‘tip slips’ as well as giving you a natural lift. Zipper-less front fly for extra comfort when on the move Back zip pocket to keep your valuables secure 2.5” inseam for that James Bond look Material: Recycled 80% Nylon, 20% Elastane Made from REPREVE® | Sustainable. Certifiable. Recycled. High Quality

Dive into your exotic escape and elevate your beachside adventures with a touch of tropical charm and a dash of suave style with the Exotica beachwear series. Enhancing your best features, the V10 swim brief boasts a sleek, low-rise design that crafts a captivating v-shaped silhouette. A contoured front pouch ensures both comfort and a lifted look, while narrow side seams elongate your legs. The elevated back cut adds refinement and a subtle glute lift, delivering a polished finish.

Timeless and iconic, the eco-conscious V10 Core swimwear embodies sustainability. Crafted from Repreve® fabric, it not only ensures you look and feel good but also contributes to a greater good.   The V10 swim brief boasts a low-rise design, accentuating your pelvic line and sculpting that coveted V-taper. Its contoured front pouch offers a natural lift for ultimate comfort, complemented by slim side seams that elongate your legs for a more proportionate look. Additionally, the high back cut provides a subtle enhancement for your glutes.

AKTIV Helios is named after the sun god himself and embodies energy, strength, and unwavering radiance to fuel your every move.    Crafted from sweat-wicking and quick-drying Tactel® which leaves you feeling fresh and dry throughout your workout.   The trunks features the CURV technology pouch which shields your pouch from high-impact movements. It elevates your pouch away from your skin to minimise chafing, friction and sweat rash. Say goodbye to distractions and hello to unmatched confidence.

AKTIV Helios is named after the sun god himself and embodies energy, strength, and unwavering radiance to fuel your every move.    Crafted from sweat-wicking and quick-drying Tactel® which leaves you feeling fresh and dry throughout your workout.   The trunks features the CURV technology pouch which shields your pouch from high-impact movements. It elevates your pouch away from your skin to minimise chafing, friction and sweat rash. Say goodbye to distractions and hello to unmatched confidence.

AKTIV Helios is named after the sun god himself and embodies energy, strength, and unwavering radiance to fuel your every move.    Crafted from sweat-wicking and quick-drying Tactel® which leaves you feeling fresh and dry throughout your workout.   The trunks features the CURV technology pouch which shields your pouch from high-impact movements. It elevates your pouch away from your skin to minimise chafing, friction and sweat rash. Say goodbye to distractions and hello to unmatched confidence.

AKTIV Helios is named after the sun god himself and embodies energy, strength, and unwavering radiance to fuel your every move.    Crafted from sweat-wicking and quick-drying Tactel® which leaves you feeling fresh and dry throughout your workout.   The jockstrap features the CURV technology pouch which shields your pouch from high-impact movements. It elevates your pouch away from your skin to minimise chafing, friction and sweat rash. Say goodbye to distractions and hello to unmatched confidence.

AKTIV Helios is named after the sun god himself and embodies energy, strength, and unwavering radiance to fuel your every move.    Crafted from sweat-wicking and quick-drying Tactel® which leaves you feeling fresh and dry throughout your workout.   The jockstrap features the CURV technology pouch which shields your pouch from high-impact movements. It elevates your pouch away from your skin to minimise chafing, friction and sweat rash. Say goodbye to distractions and hello to unmatched confidence.

AKTIV Helios is named after the sun god himself and embodies energy, strength, and unwavering radiance to fuel your every move.    Crafted from sweat-wicking and quick-drying Tactel® which leaves you feeling fresh and dry throughout your workout.   The jockstrap features the CURV technology pouch which shields your pouch from high-impact movements. It elevates your pouch away from your skin to minimise chafing, friction and sweat rash. Say goodbye to distractions and hello to unmatched confidence.

AKTIV Helios is named after the sun god himself and embodies energy, strength, and unwavering radiance to fuel your every move.    Crafted from sweat-wicking and quick-drying Tactel® which leaves you feeling fresh and dry throughout your workout.   The brief features the CURV technology pouch which shields your pouch from high-impact movements. It elevates your pouch away from your skin to minimise chafing, friction and sweat rash. Say goodbye to distractions and hello to unmatched confidence.

AKTIV Helios is named after the sun god himself and embodies energy, strength, and unwavering radiance to fuel your every move.    Crafted from sweat-wicking and quick-drying Tactel® which leaves you feeling fresh and dry throughout your workout.   The brief features the CURV technology pouch which shields your pouch from high-impact movements. It elevates your pouch away from your skin to minimise chafing, friction and sweat rash. Say goodbye to distractions and hello to unmatched confidence.

AKTIV Helios is named after the sun god himself and embodies energy, strength, and unwavering radiance to fuel your every move.    Crafted from sweat-wicking and quick-drying Tactel® which leaves you feeling fresh and dry throughout your workout.   The brief features the CURV technology pouch which shields your pouch from high-impact movements. It elevates your pouch away from your skin to minimise chafing, friction and sweat rash. Say goodbye to distractions and hello to unmatched confidence.

Make a powerful and sleek style statement. Crafted in 18K rose gold, this circle pendant features embossed and de-bossed details to make a bold visual impact.   Great For: Taking your smart casual style to the next level   Features: 18K Rose-gold plated for a touch of luxury 2 mm box chain with small logo motif detail  Adjustable size from 27-31” 45 mm x 25 mm Icon pendant Claw clasp to keep it safe and secure Extremely tough, highly durable and high impact resistance 100% recyclable stainless steel Resistant to bacterial and pathogen growth   Material: 100% Stainless Steel w/ 18K Rose Gold Plated