Make a splash with the Ocean series swim. Inspired by deep hues, intricate patterns and ever-changing textures of the ocean. Slide into the V10 swim brief, which hugs your hips to flaunt that v-taper with flair. Its sleek side seams and bold leg openings showcase your quads and keep everything looking perfectly proportioned. The contoured pouch is your secret weapon for all-day comfort and a lift that enhances your assets.

Beach vibes meet untamed style with the Stallion Series. Majestically roam freely on the sandy shores and ride the waves in style. Saddle up and make a splash this summer with the V10 and embrace comfort and a flattering lift with the contoured front pouch, while slender side seams create the illusion of longer legs. The sophisticated elevated back cut enhances refinement and subtly lifts the glutes, providing a polished and finished look.

The epitome of luxury. The BLK Label is our premium swimwear range. It features our boldest swim yet and custom rose gold side buckle clasp. It is made from recycled plastic bottles so you feel good and look good, while doing good. The VB80 swim thong features a super low-rise fit to emphasise your best ass-ets. The contoured front pouch gives you a natural lift and provides room for comfort, plus the super narrow sides and thong back cut takes your legs and glutes to the next level. They are lightweight, unrestrictive and great for men who want to show off their body. The VB80 swim thong will definitely turn heads.

Unleash your inner hero with Heracles; where strength meets style. Step into the realm of the gods with Heracles; featuring the CURV Tech pouch to bring you unmatched support, comfort and strength you never knew your underwear needed. Feel the divine embrace of premium Egyptian cotton which is known for it’s strength, ultra-absorbency and softness. It is also lightweight and super breathable due to the porous nature of Egyptian cotton. Plus, Egyptian cotton is known to be gentle to the skin which makes it perfect for sensitive skin. Heracles underwear is part of the LFE collection. LFE products are designed with purpose, to withstand life, be comfortable and sustainable by using renewable premium fabrics, and ecological to make you look good and feel good about the what you’re wearing. These are the foundations of LFE.

The Riviera Singlet brings a sense of Mediterranean ease to modern resortwear. With its intricate crochet texture, relaxed silhouette, and soft neutral tone, it feels light, refined, and effortlessly summer-ready. Crafted from a recycled polyester and cotton blend, it offers airy comfort with enough structure for elevated styling. Pair it with swim shorts, linen, or tailored resort pieces for a look that moves easily from beach days to sunset plans.

Core offers a modern take on some of our favourite styles with a sleek waistband for definitive styling. Take the comfort of home with you no matter what you're doing or where you're going. The third generation introduces the cabernet and charcoal colours and continues the fit of the Core Series 2 to ensure a sharp fitting silhouette. Made from a premium Lenzing Modal and polyester blend, this collection offers the luxurious softness and comfortability of modal and the durability and breathability of polyester. Features: Mesh cup lining Form-fitting Thick soft waistband Reinforced side seam Material: 67% Modal, 28% Polyester, 5% Elastan

Adonis is the embodiment of beauty and desire. It is made from premium Egyptian cotton which is known for its high durability, ultra-absorbency and softness. It is also lightweight and super breathable due to the porous nature of Egyptian cotton. Plus, Egyptian cotton is known to be gentle to the skin which makes it perfect for sensitive skin.   Adonis underwear is part of the LFE collection. LFE products are designed with purpose, to withstand Life, be comfortable and sustainable by using renewable premium Fabrics, and Eco to make you look good and feel good about what you’re wearing. These are the foundations of LFE.

  Beach getaways are a shore thing for better days but until then paint a seaside adventure with Shelby beachwear. The S50 swim shorts feature a stylish, low-rise design that accentuates the male physique. Constructed from a flexible and fast-drying material, these shorts offer both comfort and ease of movement. Additionally, the internal micro mesh lining eliminates the need for underwear.

The Olympus T-Shirt is a bold everyday essential made for comfort, confidence, and presence. Inspired by the power and luxury of Olympus, it combines a striking graphic with a clean standard fit for effortless casual styling. Crafted from 100% premium Supima cotton, it offers a soft, breathable feel with a refined finish that is made to look sharp and feel comfortable all day.

Core offers a modern take on some of our favourite styles with a sleek waistband for definitive styling. Take the comfort of home with you no matter what you're doing or where you're going. Made from a premium Lenzing Modal and polyester blend, this collection offers the luxurious softness and comfortability of modal and the durability and breathability of polyester. Features: Mesh cup lining Form-fitting Thick soft waistband Reinforced side seam Material: 67% Modal, 28% Polyester, 5% Elastane

Make your mark wherever you go with Insignia. With its ecological fabric and signature design, the Insignia Series is your go-to this beach season. Whether you’re lounging under the sun or taking a sunset dip, you can be assured the Insignia series will keep you stylish and comfortable. Slide into the V10 swim brief, which hugs your hips to flaunt that v-taper with flair. Its sleek side seams and bold leg openings showcase your quads and keep everything looking perfectly proportioned. The contoured pouch is your secret weapon for all-day comfort and a lift that enhances your assets.

If you love the S60 Bondi shorts, you’ll love the shorter and more daring Bondi swim trunks. Take the Bondi trunks for a relaxing swim or simply soak up the sun. Ultra-stretchy and flexible so that you can move without restrictions all day.

The Anchor collection celebrates the nautical culture, from yachts, to anchors to the clean lines and colours. We've introduced our first T-shirt. The Anchor T-shirts are form fitted and are made from premium "SUPIMA" Cotton. Fit: Standard Features: Custom print on chest and sleeve Raglan sleeve Material:100% Supima Cotton

The Breezy Single Button Wrap Vest brings a refined linen layer to effortless summer styling. With its relaxed wrap silhouette, natural texture, and soft beige tone, it offers a polished yet easy look for resort days, coastal dinners, and warm-weather layering. Crafted from 100% natural linen, it feels lightweight, breathable, and comfortable against the skin while bringing quiet sophistication to any summer outfit.

Dive into the depths of summer with the Coral series. Inspired by the hues and patterns of the ocean’s hidden gems. Whether you’re going for a snorkel or diving deep, the Coral series promises to keep you stylish and comfortable.   Experience the essence of understated elegance with the V20 swim fit. Its sleek design sculpts and accentuates your physique, making a bold statement with minimal effort. Unleash your adventurous spirit with Coral and ride the waves in style with the V20—where modern design meets a fearless reinvention of classic swimwear.

The V60 Bondi trunks now features an internal micro-mesh cup lining for that extra support, comfort and lift without restrictions.   Take the Bondi trunks for a relaxing swim or simply soak up the sun. Ultra-stretchy and flexible so that you can move without restrictions all day.

Inspired by the glimmer and shimmer of the summer suns rays refracting in the waters of Hawaii.   The V80 swim thong features a low-rise fit to enhance your pelvic line and give you that V taper. The contoured front pouch gives you a natural lift while providing room for comfort. They are lightweight, unrestrictive and great for men who want to show off their body. The V80 swim thong will definitely turn heads.

The Anchor collection celebrates the nautical culture, from yachts, to anchors to the clean lines and colours. We've introduced our first T-shirt. The Anchor T-shirts are form fitted and are made from premium "SUPIMA" Cotton. Fit: Standard Features: Custom print on chest and sleeve Raglan sleeve Material:100% Supima Cotton

The V60 Bondi trunks now features an internal micro-mesh cup lining for that extra support, comfort and lift without restrictions.   Take the Bondi trunks for a relaxing swim or simply soak up the sun. Ultra-stretchy and flexible so that you can move without restrictions all day. 

Sail into sea-inspired style with Manrope. Designed for the modern seafarer with textured swim fabric, reminiscent of rugged ship ropes for a touch of maritime charm. Whether you're lounging on the deck of a yacht or strolling along sandy shores, Manrope ensures you make a statement with confidence and flair. Navigate the shores with confidence, making a splash with every step with the V20 swim fit, boasting a daring fit that accentuates and emphasises your body. Embrace the sea breeze in style.

Escape into Summer with the Seascape Series. Designed to turn every beach trip into an underwater adventure. Inspired by the mysterious yet breathtaking depths of the ocean, Seascape blends comfort and style seamlessly. Whether you’re catching waves or soaking up the sun, Seascape will have you looking effortlessly cool.   Dive into summer with the S50, featuring a sleek, low-rise design and crafted from lightweight, fast-drying fabric for ultimate comfort and freedom of movement. With an internal micro-mesh lining that eliminates the need for underwear, the S50 is your go-to for effortless style. Escape with Seascape and make a splash with the S50, celebrating bold fashion and classic appeal this season.

The Titan underwear series is the epitome of sophisticated masculinity and unparalleled comfort, elevating your everyday essentials.   Crafted from Egyptian cotton which is renowned for it’s strength, ultra-absorbency and softness which ensures optimal breathability and a perfect fit, making you feel effortlessly confident throughout the day. It is also lightweight and super breathable due to the porous nature of Egyptian cotton. Plus, Egyptian cotton is known to be gentle to the skin which makes it perfect for sensitive skin.   Titan underwear series is part of the LFE collection. LFE products are designed with purpose, to withstand life, be comfortable and sustainable by using renewable premium Fabrics, and Ethical to make you look good and feel good about the what you’re wearing. These are the foundations of LFE.

  Live the Bondi lifestyle no matter where you are. Wear it to the beach, take a dip in the water or just soak up the sun. Dress it up with our Icon belt for a relaxing drink. Designed to stretch, they are also great for working out. Complete the look with the Icon leather belt.

The Hawaii beachwear is your passport to beach bliss. Inspired by the spirit of paradise. Embrace the aloha vibes, chase the waves and soak up the sun in style!   Showcasing your best assets, the S70 swim shorts feature a sleek, low-rise design, lightweight, quick-drying material for ultimate comfort and freedom of movement. Plus, no need for underwear with the internal micro mesh lining.