Athena is the embodiment of wisdom, courage and resourcefulness.   Featuring the CURV Technology pouch (wisdom), bold, brave colours (courage) and is made from Egyptian cotton (resourcefulness).   Egyptian cotton which is known for it’s high durability, ultra-absorbency and softness. It is also lightweight and super breathable due to the porous nature of Egyptian cotton. Plus, Egyptian cotton is known to be gentle to the skin which makes it perfect for sensitive skin.   Athena underwear is part of the LFE collection. LFE products are designed with purpose, to withstand Life, be comfortable and sustainable by using renewable premium Fabrics, and Ethical to make you look good and feel good about the what you’re wearing. These are the foundations of LFE.

Timeless and iconic, the eco-conscious V10 Core swimwear embodies sustainability. Crafted from Repreve® fabric, it not only ensures you look and feel good but also contributes to a greater good.   The V10 swim brief boasts a low-rise design, accentuating your pelvic line and sculpting that coveted V-taper. Its contoured front pouch offers a natural lift for ultimate comfort, complemented by slim side seams that elongate your legs for a more proportionate look. Additionally, the high back cut provides a subtle enhancement for your glutes.

AKTIV Pegasus is designed to keep you feeling free, cool and dry while you break records. It made from quick-dry and sweat-wicking Tactel® to keep you performing at your best. It features the CURV technology which protects your pouch from high-impact movements and lifts your pouch away from your skin to reduce chafing, friction and sweat rash.

With AKTIV NRG, every detail is a balance of performance and polish, making it the ultimate essential for the man who does it all, and looks good doing it.   Designed for the modern man who moves with intention, AKTIV NRG delivers support, breathability, and sophistication in one refined package. Whether you're powering through workouts, navigating a busy day, or escaping on a weekend retreat, this underwear is engineered to keep up with elevated comfort and enduring energy.

Live the Bondi lifestyle no matter where you are. Wear it to the beach, take a dip in the water or just soak up the sun. Dress it up with our Icon belt for a relaxing drink. Designed to stretch, they are also great for working out. Complete the look with the Icon leather belt.

AKTIV Boreas is designed to deliver unbeatable comfort and support during intense physical activity. Made with high-performance quick-dry and sweat-wicking Tactel® to keep you cool and dry while you focus on your goals.    The brief features a secure CURV technology pouch which protects your pouch from high-impact movements and lifts your pouch away from your skin to reduce chafing, friction and sweat rash which is perfect for running, cycling, gym workouts, and any other activity that demands a supportive base layer.    So whether you're a professional athlete or a fitness enthusiast, you can count on AKTIV Boreas to keep you comfortable and confident every step of the way.

The S60 Bondi shorts are back and now available in long or short versions.Live the Bondi lifestyle no matter where you are. Wear it to the beach, take a dip in the water or just take in the sun. Dress it up with a buttoned shirt and stroll over to a bar for a relaxing drink. Designed to stretch, they are also great for the gym - Feel confident while hitting those PRs or posing for a selfie, you'll look amazing either way!Complete the look with the 2EROS Icon leather belt.

Athena is the embodiment of wisdom, courage and resourcefulness.   Featuring the CURV Technology pouch (wisdom), bold, brave colours (courage) and is made from Egyptian cotton (resourcefulness).   Egyptian cotton which is known for it’s high durability, ultra-absorbency and softness. It is also lightweight and super breathable due to the porous nature of Egyptian cotton. Plus, Egyptian cotton is known to be gentle to the skin which makes it perfect for sensitive skin.   Athena underwear is part of the LFE collection. LFE products are designed with purpose, to withstand Life, be comfortable and sustainable by using renewable premium Fabrics, and Ethical to make you look good and feel good about the what you’re wearing. These are the foundations of LFE.

Classic and timeless, the eco-friendly. The V10 Core swimwear series 2 is made with Repreve® fabric so that you look good, feel good while doing good.    The V10 swim brief features a low-rise fit to enhance your pelvic line and give you that V taper. The contoured front pouch gives you a natural lift while providing room for comfort, plus the narrow side seams to make your legs look longer and more proportional and a high back cut to give your glutes a slight boost.

Adonis is the embodiment of beauty and desire. It is made from premium Egyptian cotton which is known for its high durability, ultra-absorbency and softness. It is also lightweight and super breathable due to the porous nature of Egyptian cotton. Plus, Egyptian cotton is known to be gentle to the skin which makes it perfect for sensitive skin.   Adonis underwear is part of the LFE collection. LFE products are designed with purpose, to withstand Life, be comfortable and sustainable by using renewable premium Fabrics, and Eco to make you look good and feel good about what you’re wearing. These are the foundations of LFE.

Less is more with the V20 swim fit. Experience elegance and style. The V20 swim enhances and highlights your physique with confidence. The V20 Core swimwear series 2 is eco-conscious and exemplifies a timeless charm. Crafted using REPREVE® fabric, it ensures that you not only look good but also feel good while doing good.

  Less is more with the V20 swim fit, boasting a daring fit that accentuates and emphasises your body. Classic and timeless, the eco-friendly V20 Core swimwear series 2 is made with REPREVE® fabric so that you look and feel good while doing good. 

Live the Bondi lifestyle no matter where you are. Wear it to the beach, take a dip in the water or just soak up the sun. Dress it up with our Icon belt for a relaxing drink. Designed to stretch, they are also great for working out.Complete the look with the Icon leather belt.

Elevate your sensory experience with the Signet Swim Series, designed with custom-textured fabric that enhances the depth and dimension of your style.   Feel the difference with the V30 swim fit, the perfect combination of timeless style, modern flair, and ultimate comfort. The low-rise fit highlights your assets, and the contoured pouch elevates your comfort and support like never before. Dive in and make a splash this season.

Embrace opulence with our premium BLK Label swimwear. It features a rose gold hardware logo and a double criss-cross waistband that forms a striking 'x' to accentuate your v-taper like never before.   The V20 swim brief features a super low-rise fit and the contoured front pouch not only captivates the eye, but also provides exceptional support, boost and comfort allowing you to move freely, whether you're lounging poolside or catching waves, plus the extra narrow sides and higher back cut takes your legs and glutes to the next level.

AKTIV Helios is named after the sun god himself and embodies energy, strength, and unwavering radiance to fuel your every move.    Crafted from sweat-wicking and quick-drying Tactel® which leaves you feeling fresh and dry throughout your workout.   The brief features the CURV technology pouch which shields your pouch from high-impact movements. It elevates your pouch away from your skin to minimise chafing, friction and sweat rash. Say goodbye to distractions and hello to unmatched confidence.

Elevate your sensory experience with the Signet Swim Series, designed with custom-textured fabric that enhances the depth and dimension of your style.   Feel the difference with the V30 swim fit, the perfect combination of timeless style, modern flair, and ultimate comfort. The low-rise fit highlights your assets, and the contoured pouch elevates your comfort and support like never before. Dive in and make a splash this season.

Divine comfort meets sophisticated sensuality. Inspired by the Greek god of desire, Himeros is designed to ignite passion and confidence. Each pair is a symbol of masculinity and sophistication because every man deserves to feel like a god.   Crafted from luxuriously soft ribbed nylon that offers a silky smooth sensation against your skin, providing all-day comfort. The ribbed texture adds a touch of refinement, elevating your everyday essentials to a new level of style. It also features the Comfort CURV pouch - Everything you loved about the original CURV Tech pouch but now in a wider design to give you more movement, freedom and flexibility.

AKTIV Helios is named after the sun god himself and embodies energy, strength, and unwavering radiance to fuel your every move.    Crafted from sweat-wicking and quick-drying Tactel® which leaves you feeling fresh and dry throughout your workout.   The brief features the CURV technology pouch which shields your pouch from high-impact movements. It elevates your pouch away from your skin to minimise chafing, friction and sweat rash. Say goodbye to distractions and hello to unmatched confidence.

AKTIV Pegasus is designed to keep you feeling free, cool and dry while you break records. It made from quick-dry and sweat-wicking Tactel® to keep you performing at your best. It features the CURV technology which protects your pouch from high-impact movements and lifts your pouch away from your skin to reduce chafing, friction and sweat rash.

Less is more with the V20 swim fit. Experience elegance and style. The V20 swim enhances and highlights your physique with confidence. The V20 Core swimwear series 2 is eco-conscious and exemplifies a timeless charm. Crafted using REPREVE® fabric, it ensures that you not only look good but also feel good while doing good.

Athena is the embodiment of wisdom, courage and resourcefulness.   Featuring the CURV Technology pouch (wisdom), bold, brave colours (courage) and is made from Egyptian cotton (resourcefulness).   Egyptian cotton which is known for it’s high durability, ultra-absorbency and softness. It is also lightweight and super breathable due to the porous nature of Egyptian cotton. Plus, Egyptian cotton is known to be gentle to the skin which makes it perfect for sensitive skin.   Athena underwear is part of the LFE collection. LFE products are designed with purpose, to withstand Life, be comfortable and sustainable by using renewable premium Fabrics, and Ethical to make you look good and feel good about the what you’re wearing. These are the foundations of LFE.

  Make a big impact with less with the V20 swim brief. Embrace the essence of summer with the V20 swimwear. Flaunt your beach-ready physique with self-assurance. Our V20 swimwear is environmentally mindful, meticulously fashioned with REPREVE® fabric, ensuring a classic allure that not only enhances your appearance but also promotes a feel-good, do-good beach experience.

AKTIV Helios is named after the sun god himself and embodies energy, strength, and unwavering radiance to fuel your every move.    Crafted from sweat-wicking and quick-drying Tactel® which leaves you feeling fresh and dry throughout your workout.   The brief features the CURV technology pouch which shields your pouch from high-impact movements. It elevates your pouch away from your skin to minimise chafing, friction and sweat rash. Say goodbye to distractions and hello to unmatched confidence.