"We're in middle of a massive global movement and it's the perfect time to make a change."
The words diversity and representation have been thrown around a lot lately, conversations about the topic have gathered momentum in particular in pop culture. The recent successes of movies like 'Crazy Rich Asians' and 'Black Panther' are causes for celebration and a time to reflect on how far we have come from the days of black or yellow facing in the media and encourage a change in cultural perceptions.
For the past 10 years, this has been a topic that we have strongly valued and driven us to actively make it our mission to support and champion the movement.
Since the beginning, we set out to change the way men’s underwear, swimwear and activewear were designed to allow all men to feel confident in who they were and to live actively in style. By including people from diverse backgrounds in our campaigns we have made it a point that all men needed to be valued and represented.
We're in middle of a massive global movement and it's the perfect time to make a change. We're championing this change so this topic is in the conscious mind of both consumers and business owners, we can make a conscious effort to represent everyone in any media or workplace, no matter what colour we are.