The MacArthur might seem familiar to you, located in Macarthur Park in Los Angeles, it has been and continues to be a favourite location for movies like the 2013 hit ‘Gangster Squad’ and for popular music videos from Maroon 5’s ‘Sugar’ to more recently, Kendrick Lamar’s ‘Humble’.
For a week in March, this beautiful Art Deco style building featuring statues of Angels on each corner and a set of antique brass elk antlers welcoming guests through its grand entrance, housed the bi-annual Los Angeles Fashion Week powered by Art Hearts Fashion.
Image source: themacarthur.com
The building was filled with unique, colourful and inspiring collections for day 2 of fashion week with the industries best and brightest designers from around the world including ourselves and the likes of Czarina Kaftans, Jonathan Marc Stein, Nazia Rahman, Danny Nguyen and celebrity designer Wllfredo Gerardo.
Aligning our own 10-year anniversary celebration with the event’s 10th season, we had the privilege to open the show and proudly showcase our favourite, brightest and boldest designs to the industry with our very first runway show.
As the lights dimmed, the room filled with the hypnotic opening hums of Troye Sivan’s“My, My, My”. The lights flicked on, the beat kicked in and out came our first piece - the daring low-rise V10 Icon swimwear. This was complimented by another iconic item, the multi-purpose Bondi Shorts. As favourites of past and present continued to roll out on the runway, guests eagerly awaited the finale. A grass roots celebration of the brand inspired by Australia’s beautiful native plants, including exotic Kangaroo Paws, blooming Bottle Brushes, and amazing Acacias – The Australiana collection.
In these looks we cemented what 2EROS is all about to the world – An original Australian brand providing underwear and swimwear with designs that are stylish, timeless and functional empowering men who aren’t afraid to push the boundaries to express themselves and stand out from the crowd.
Every design prides itself on originality, with each element playing its own role in creating the perfect piece. Focused on quality and detailed workmanship with professionally sourced manufacturers and suppliers. The designs are subject to extensive refinements to achieve the perfect balance between comfort and style.